Media Council  lunches report on media election Coverage, indicates   Improved performance compared to 2017 – MCK

Media Council lunches report on media election Coverage, indicates Improved performance compared to 2017 – MCK

BY JOAN WANJIKU/CORRESPONDENT,24TH JUNE,2022-Media coverage of Kenya’s 2022 General Election campaign has improved compared to the coverage in the run up to the 2017 polls.

This is according to a media monitoring report by the Media Council of Kenya that showed improved adherence to journalistic ethics by Kenyan media houses despite the interference of media ownership on framing and coverage of political stories.

The report covering April to early June 2022 shows drastic decrease in breaches to the Code of Conduct for the Practice of Journalism in Kenya.

On the flipside, however, the reporting by both the mainstream and community radio stations on both national and county and regional politics was skewed in favour of regional politics.

The MCK report focused on how the mainstream media reported on the 17 candidates, who had expressed strong interest for the presidency, and showed up for clearance and registration by the Independent Electoral and Boundaries Commission (IEBC).

Radio remains the biggest dispenser of political news with a 62% coverage. This is attributed to existence of several national and community radio stations compared to TV and print.

Television comes second at 27%, a situation attributed to wide penetration and frequency distribution. Print is rated third at 11%. The report also indicates that social media platforms are mostly used to spread disinformation and misinformation.

Online platforms were mostly characterized by political headlines focusing on the presidential candidates, their running mates and party primaries.

Facebook Comments Box