BY KORIR JUMA,NAIROBI,15TH APRIL,2022-FIFA has entered the streaming business and launched a free digital platform called FIFA+, Variety reports. The service is in five languages (English, French, German, Portuguese, and Spanish), with an additional seven including Arabic to follow in June 2022.
The new ad-funded service is set to broadcast the equivalent of 40,000 live matches a year from 100 member associations across the six confederations.
Other content will reportedly include an archive of all matches in previous World Cups, as well as documentaries and live games. Currently free of charge, there could be a subscription fee going forward.
FIFA’s biggest source of income is the television rights to the men’s World Cup.