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BY CORRESPONDENT,NAIROBI,3RD DEC 2018-The Financial Times-owned Banker Magazine has named 2jiajiri, the KCB Group’s youth empowerment programme, the winners of the “Bank of the Year – for Banking in the Community” award.

 This year’s winners were announced at the Bank of the Year award ceremony held in London on November 29, 2018.

KCB secured the award through the Group’s social investments arm, KCB Foundation’sflagship youth wealth and employment creation programme, 2jiajiri, aimed at empowering the youth in East Africa to take charge of their financial freedom through skills based and business training.

 The award aims to recognize the most innovative initiatives undertaken by financial institutions that enrich and improve the societies in which they operate.

Speaking at the event, KCB Foundation Managing Director Jane Mwangi said KCB is honored to be recognised for its efforts to ensure financial inclusion in the region by enabling the youth build sustainable businesses.

 “This award is an affirmation that 2jiajiri is actually doing good in the East Africa region by addressing the region’s collective social challenge of youth unemployment. By investing in skills and businesses run by the youth, we are not only empowering them, but enabling KCB have access to high-margin customers of the future,” she added.

 2jiajiriwas launched in 2016 by the KCB foundation and aims to create at least 50,000entrepreneurs in 5 years, thereby creating at least 2.5 million direct and indirect jobs.

It is an enterprise development and wealth creation programme that aims to transform the youth of today into the employers of tomorrow. As its name suggests, 2jiajiri is all about liberating the youth from the expectation of selling their labor to the freedom of self-employment.

The programme focusses on various trades that form the backbone of the informal economy namely: agribusiness, automotive engineering, beauty and personal care,building and construction, domestic services and information technology toun lock the SME potential of businesses in Eastern Africa as it seeks to generate sustainable employment opportunities for the youth.

The Banker Awards, now in its nineteenth year set the benchmark for the industry by recognising top banks across the globe based on annual financial performance,their multi-channel banking strategies and pursuit of financial inclusion

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