BY CORRESPONDENT,NAIROBI,7TH NOV 2018-Huawei overtakes Apple again and remains the world’s second largest
smartphone vendor for two consecutive quarters, according to leading
analyst firms such as IDC, IHS Markit, and Counterpoint.
IDC says smartphone vendors shipped 355.2 million units in Q3, down by 6.0%
Year over Year, leading to a fourth-quarter loss. This casts doubt on the
China represents roughly one third of smartphone share. It has experienced
decline since Q2 2017, and Q3 2018 is the sixth quarter where the market
However, Huawei is gaining momentum.
The company secured the No. 2 spot for another quarter. While its market
share was down slightly from last quarter’s 15.9%, Huawei still shipped 52
million handsets and grabbed 14.6% global market share.
From a product perspective, its P-series and Mate-series are keeping it as
competitive as ever. And Honor, which focuses on young consumers through online channels, has continued to sell well in many markets.
Top 5 Smartphone Companies by Worldwide Shipments, Market Share, and YoY Growth, Q2 2018 (shipment: million) Company 3Q18 Shipment Volumes 3Q18 Market Share 3Q17 Shipment Volumes 3Q17 Market Share
3Q18/3Q17 Change Samsung 72.2 20.3% 83.3 22.1% -13.4%
Huawei 52.0 14.6% 39.1 10.4% 32.9% Apple 46.9 13.2% 46.7 12.4% 0.5%
Xiaomi 34.3 9.7% 28.3 7.5% 21.2% OPPO 29.9 8.4% 30.6 8.1% -2.1%
Others 119.9 33.8% 149.8 39.6% -19.9% Total 355.2 100.0% 377.8 100.0% -6.0% Source: IDC Quarterly Mobile Phone Tracker, November 1, 2018
Huawei’s success can be attributed to its persistent efforts in Research &
Development (R&D) and customer experience. Strong R&D for great innovation R&D is one of Huawei’s keys to success.
In 2017, Huawei invested CNY89.7 billion into research and development,
accounting for 15% of its total revenue. It’s ranked 6th in terms of global R&D investment. A few months ago, the European Commission released the “2017 Global Enterprise R&D Investment Rankings”, covering 2,500 global enterprises including 481 Chinese companies. Among the top ten Chinese firms, Huawei ranked first with an annual R&D investment of 10.4 billion euros.The company has set up 14 R&D centers worldwide and 36 joint innovation centers.
Huawei has been leading the industry regarding technology innovation,
chipset R&D, and AI intelligence. Thanks to its premium products, this
smartphone giant has won both the consumer and market.
Richard Yu, CEO of Huawei Consumer Business Group, said the global
shipment of Huawei smartphones had exceeded 100 million by July 18. That
means Huawei is well positioned to hit the 200 million annual target.
Everything Huawei does is about improving customer experience
Innovation never stops at Huawei. Innovation for inspiring customer experience – that is Huawei’s secret ingredient to market success.
But there is no shortcut to good customer experience. The only way forward
is to deliver better products and services, and show customers how much
Huawei cares about them, and how closely Huawei listens to their voices.
This is one example of what “customer-centricity” means to the company.
Thanks to these efforts, now Huawei is a brand the world loves. More people are switching to (and even sticking to) Huawei smartphones.
The key takeaway? Richard Yu once said, “Huawei CBG starts from and ends
with end users”. To satisfy and delight customers has always been the “one
thing” Huawei-ers do every day.