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BY DPPS,NAIROBI,13TH JUNE 2018-Deputy President William Ruto has asked the tourism sector to review its marketing strategy as part of the efforts to attract more tourists into the country.
He said there was need to make a decisive and strategic change in direction to ensure that the country’s tourism unlocks its maximum potential.
Mr Ruto said Kenya could triple earnings from tourism if the right marketing strategy, which is the persuasive element, was used to promote the sector by reaching out to the potential tourists.
The deputy president said this during the official launch of the National Blueprint 2030 and Wildlife Strategy at KICC, Nairobi on Wednesday.
He said the National Wildlife Strategy contains innovative benefit-sharing and conflict resolution mechanisms through partnership with communities and explores opportunities in land use for wildlife corridors and dispersal areas.The deputy president also gave an assurance that the government shall be committed to implementation of the flagship programmes in the strategy, including a conservation master plan; enhanced partnership; establishment of an innovation and research hub to value our wildlife and derive maximum benefit.
He also urged concerned ministries and other state bodies charged with protecting world life habitats to do more in ensuring that they can reverse the current trend that threatens to wipe out the country’s wildlife.
He however expressed optimism that through launch of the strategy,the country will be in a position to address these threats, protect our wildlife and environment.