BY EURIDICE NZIOKA,NAIROBI,28TH SEPT 2017-Mobile handsets manufacturer Huawei has risen to No.70 on Interbrand’s Best Global Brands 2017 Rankings. The Huawei brand is valued at approximately USD $6.676 billion, up by 14 percent over the past year. Technology brands continue to dominate Interbrand’s Best Global Brands Reports this year, holding the greatest proportion of the Top 100 rankings.This is the third consecutive year where Huawei has climbed Interbrand’s list, following its debut as the first mainland Chinese brand to be recognized as a Best Global Brand in 2014.
According to Interbrand, Huawei is accelerating global digital transformation and building a better-connected world by creating enhanced networks. This has contributed to rapid growth of 14 percent in brand value and further highlights the strength of the world-wide company.
“Over the past three decades, we have primarily lived our brand and helped our customers succeed through innovative technologies, high-quality products and premium services, and passionate and progressive employees,” said Kevin Zhang, President of Huawei Corporate Marketing.
Huawei has also experienced a breakthrough in the consumer electronics market. In the first half of 2017, Huawei’s smartphone shipments rose to 70.01 million, delivering a year-on-year increase of 20.6 percent – outperforming the industry average. Huawei’s premium flagship HUAWEI P and HUAWEI Mate smartphone series has become increasingly popular around the world, strengthening its influence in high-end markets.
According to industry analysts IDC, shipment volumes of Huawei smartphones made it the largest manufacturer in China and third largest worldwide in Q2 2017. Huawei’s smartphone global market share has also grown to 11.3 percent, up from 9.8 percent over the same period last year – placing the company within 1 percent of Apple.