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BY EURIDICE NZIOKA,NAIROBI,16TH JULY 2017-The public relations Association of Kenya has decried the ever increasing level of inflammatory statements among various political aspirants ahead of the August 8 elections.
In a statement to the press Sunday 16th July the organization particularity expressed concerned about the kind of communication strategy adapted by the current crop of political aspirants especially presidential candidates.
The organization says it had confirmed growing dissemination of deliberate misinformation and propaganda on several media platforms designed to appeal to base emotive instincts.”The dissemination of such information is being blatantly and openly perpetuated by groupings which appear to be closely related to the leading political parties and or presidential candidates”read the statement in part.
The association also accused political parties sponsoring those candidates for not speaking a against the vice which threatens the unity and harmony of the nation at this crucial moment.”Our fears are particularly heightened by the fact that the candidates and sponsoring parties have not seen it fit to denounce the platforms or messages ostensibly crafted to advance their campaigns” said the statement.
The communicators outfit also warned their members who are involved in designing campaigns messages for various candidates to ensure professional integrated communication standards, failure to which disciplinary action will be instituted against them.
At the same time the associations has urged all law enforcement agencies including the IEBC, National Cohesion and Integration Commission, Kenya Film Classification Board, Office of the Director of Public Prosecutions, National Police Service, Media Council of Kenya, Communications Authority of Kenya and the Judiciary among others, to handle their respective dockets with the seriousness it deserves at this crucial period.
It has also confirmed sharing a letter with the respective institutional heads alerting them of clearly incriminating and inciting online and related media content for their action.Anally they have urged members of the public to report any such persons to enforcement officers for necessary action to be taken.
The media was also not behind with the association calling upon the estate to we also implore you to exercise restraint in the publishing or airing of inflammatory content.
The PRSK call comes at a time when there has been increased verbal exchange among various political aspirants a move that has led to stake holders including National Cohesion and integration commission raising the red flag